These guys really are thorough and do a great job. Brian is as knowledgeable about BMW’s as anyone I’ve ever been around. When I upgrade from my 325 to my M Coupe, I will make sure Hayes handles all services.

I needed a brake job on my bmw and it’s Saturday. I went down the list of local BMW shops and Hayes was the ONLY one open! Not only that but it was only about 200 for parts and labor and was done in an hour flat. Close to coffeetopia. Very friendly guys there too. I think I found my new repair shop!

Love these guys! My 2001 BMW turned out to be a financial nightmare and I am quickly getting rid of it but I plan to take my new car to them. They go above and beyond to try and rectify any problem you have. I had taken my car to Specialized Auto for years but when they replaced a perfectly good fuel pump for $1800 instead of figuring out there was a problem with the $150 key, I was done with them.

So glad I found Hayes European, they are awesome!

Thanks Kacey, Brian and John!

I just moved back home from work in Seattle and was looking for a good shop for my BMW 335I. Hayes was perfect! The guys there, Brian and John, were very knowledgeable and treated my car and I with a custom individualized service.

I had previously been to other high end BMW dealerships and paid over inflated costs for service that was very simple. I am no longer going back to the dealership for service now that I found this shop. I recommend this shop to anyone looking for premium service at very fair prices.

First time in today (for an inspection and oil service on my BMW).

Brian is great – very straightforward, detailed, listens well and appears very knowledgeable. Prices in line with others – they charge about the same hourly for good labor but appear to avoid charging the inflated ‘book’ hours that dealers and other techs like to pad their bills with, instead charging you for actual time spent on the car. Imagine that.

He clearly wants to continue building a great business and I’m headed back later this week for a couple of items we noted need servicing (but require ordering of parts).

Could we have a very competent, likable German auto tech business in Santa Cruz finally? I’m thinking likely!

What an awesome local SC shop. I was worried about using another shop to work on my BMW but stranded in SC and not wanting to have it towed all the way back to Pleasanton I put my faith in trying out Hayes European from a referral from my aunt who is a Santa Cruz local that gets all her and the families vehicles serviced here. The owner Brian was very knowledgeable and very helpful. I got my 5 series BMW done 2 days sooner that expected and cheaper than they quoted me. Thanks to you guys my car is running better than ever, really. Will definitely pass the word to all my SC friends and will be coming back for scheduled maintenance, totally worth the drive. Also good to know that they also service domestic cars as well . Thanks again Hayes European!!